UK Greetings are delighted to announce a brand-new partnership between Hunter Price International and our cute character brand Boofle.
Hunter Price will develop and distribute hero plush, which includes a wide variety of scope, from its heritage knitted pup, celebration, seasonal and sensory, all in many sizes and fabrics.
As well as Boofle plush, Hunter Price will be looking at gift sets, decorations, travel mugs and bags for life featuring Boofle, expanding the brand’s already successful presence in retail categories. The new collections will be arriving later this year.
Also coming for the first time is a range of nursery, play and junior lifestyle products. This will include comforters, blankets, wooden toys, keepsakes, changing mats, storage, activity tables and more.
Talking about the partnership, commercial director, Allana Holmes explained:
“We couldn’t be prouder to bring a little national treasure like Boofle into the Hunter Price family! He’s such a well-known character, one I’m sure has featured in so many of our households over the years.
“Boofle’s appeal spans so many generations, from grandparents to young children, it’s a brand which has a lovable, nostalgic – and importantly, especially within the gifting space, represents great quality!
“We’ve been working away on the new Boofle collections which will be arriving in UK retail in time for the AW24 gifting season – and with so much scope across our brand-new nursery category, we can’t wait to showcase the growth opportunities with Boofle.”
Sandi Parisi, UKG Product Director, explained:
“The approach Hunter Price has presented for Boofle has got us very excited. We know first-hand how well loved and popular Boofle is with consumers, and we’ve always believed in the brand’s potential to grow beyond the Celebrations category. Hunter Price’s expertise across Home, Nursery and Lifestyle make them perfectly positioned to bring Boofle into these categories. We’re so excited about our partnership and can’t wait to see their plans come to life at retail!”
The History of Boofle
The first ever Boofle greeting cards collection was created by artist, David Blake in 2008 and over the years has expanded its product offering across many categories. With over 150 million cards sold to date, Boofle is a hugely successful brand that is only getting stronger ahead of this new product journey with Hunter Price. If you’re interested in becoming a Boofle greeting card stockist, contact our sales team.
UK Greetings are a greeting card supplier in the UK who have been proud to create products that help people connect, for more than 100 years. Read more About Us here.
